Braid expectations

They’ve been around for a few seasons now but plaits are going from strength to strength. Thanks to a gaggle of A-listers, they’re now the updo of choice for holidays, festivals and parties – and the good news is that the possibilities are endless. We played around with braids for our award-nominated Irezumi collection (pictured) – there’s something so photogenic about the texture of plaited hair. Although simple schoolgirl plaits look super-cute on a day-to-day basis, for maximum impact you need to step up your braid game and go for something more intricate. The good news is that the internet is full of tutorials – some are more straightforward than others and, like so many things in life, the key to success is practice, practice, practice! Try adding in hair jewellery (asos and Claire’s have a good selection) or coloured sprays for a Instagram-worthy result. BHA5